Jul 28, 2022
Ephemeral content is more fashionable than ever. From the appearance of Snapchat, the first application in which the posts lasted 24 hours before disappearing, to the explosion of Instagram Stories, which attracts 25% of traffic on social networks, this content has become an upward trend . LinkedIn, the professional social network par excellence , had been pointing out since the beginning of this year that it was preparing its own Stories. In mid-October they finally made an appearance. They are designed to increase the visibility of companies and users of the social network owned by Microsoft since 2016. The obvious question is what can a company use LinkedIn Stories for? In this article we will give keys to improve any brand strategy using this new functionality. Index of contents What is LinkedIn Stories? They are very similar to those that already exist on Instagram or Facebook . Photos and videos of no more than 20 seconds can be shared, which remain published for 24 hours and then disappear. Here you can see some examples: Three examples of LinkedIn Stories You can publish all the stories you want and its operation is similar to that of other social networks. But for now, LinkedIn Stories are only available on the mobile app . This publication format gives another air to the social network of professional contacts par excellence, since it will encourage networking among users. Benefits of using LinkedIn Stories for companies Most companies number list that have a Digital Marketing strategy know the benefits of Stories on Instagram or Facebook. Although the public that most uses the social network of business contacts is different, using LinkedIn Stories can be used to: Show what's behind a company Using this new form of communication on LinkedIn will make it possible to see what happens behind the scenes within a business. How are the creation or management processes and how to differentiate it from its competitors. Whether the business is a law firm or a T-shirt factory, Stories can be used to promote the product or service from within and show how the work is done. Humanize the brand In companies, things are always happening and sharing them is what differentiates a company from its competition. Sharing the company's day-to-day with the audience shows that there are people behind a brand. It is a sign of authenticity that the potential client appreciates because they are not hiring a brand, they are hiring people. Office with people working Participation with other companies or users LinkedIn Stories provide the possibility for more engagement between users. Taking the example of Instagram, a large percentage of users of this social network regularly interact with brands through Stories. That is what is being transferred to a fully enterprise social network. It will promote business contact between people , whether they are companies, headhunters or workers looking for new opportunities. You may have direct interaction with the company or the user of the Story in question.